GAMESPOT Awareness Campaign
Art Direction, Design, Animation
“Hey, how would you like to do a GAMESPOT ad on the world’s largest animated billboard in Times Square?” “Um… sure?” Not quite believing this I waded through the specs I was supplied and realized what I was up against. Whoa. Not only is it 20+ stories tall but the overall dimensions are a bit tricky. I do love a good challenge though. So after a few false starts the pinball concept came in a flash and was a shoe-in for the campaign. Photos courtesy of the NYC office. They wouldn’t fly me out to do it myself. Figures.