Demandbase | Director, Creative Services
San Francisco, March 2014 – Present
Responsible for building and leading the creative department at the #1 Account-Based Marketing company with the industry’s only comprehensive set of ABM solutions driven by artificial intelligence for B2B. Responsibilities include consulting with clients to create display advertising and web experiences for optimal lead generation. Animate and publish personalized HTML display banners. Work with internal marketing teams on company brand, website, large-scale events, videos and photography, advertising and social media. In charge of consistent branding experience and style of multiple offices across the US.
Major clients include Adobe, Salesforce, Visa, Asana, US Bank and Panasonic.
CBS Interactive | Associate Creative Director
San Francisco, July 2010 – March 2014
At #1 premium content publisher responsible for developing creative strategy and overseeing visual direction for all CBSSports.com, CBSNews.com and CBS.com digital marketing. Led design team in ad creation for CBS product sponsors such as Microsoft, Snickers, Infinity, AT&T, Subway and Ford.
The Loomis Group | Senior Art Director
San Francisco, May 2009 – January 2010
At integrated agency led creative for world renowned brands including McAfee, SanDisk, Samsung, Google and Hitachi. Work included web design, UX, mobile, wild postings, interactive banners, animation, print and logo design.
Traction | Senior Art Director
San Francisco, January 2006 – January 2009
At award winning small agency led creative for clients such as Bank of America, Sun Microsystems, SAP, ZoneAlarm, LiveScribe. Work included web design, UX, advergames, interactive banners, animations, video, client demos, identity, brochures, books, and still photography.
McCann/Erickson | Senior Flash Designer
San Francisco, December 2003 – January 2006
Worked within a tight group of senior Flash designers/developers to produce steady volume of ad banners and microsites on fast-paced time lines. Clients included Microsoft, Hitachi, and Oakland Athletics (A’s), among others. Consulted closely with creative directors on storyboards, animatics, design, and final animation. Troubleshot elaborate concepts for optimal function within given parameters.
415, Inc. | Web Designer
San Francisco, September 2000 – September 2003
Key team member at boutique interactive agency, in charge of concepting and designing websites and online animation. Led successful projects for high-profile clientele including Sony PlayStation, Heller Ehrman, Hewlett-Packard, McGraw-Hill, Credit Suisse, Library of Congress, BART, Jordan Vineyard, Robert Mondavi Wineries, San Francisco Symphony, and San Francisco Ballet. Introduced Flash animation to 415’s company site as major contributor to 2001 redesign. Designed/implemented agency re-brand of identity package in 2003, which included overhaul of website, business cards, letterhead, and media kit.
Saatchi & Saatchi | Designer/Digital Artist
San Francisco, January 1998 – September 2000
Integral part of in-house production studio, responsible for creating mechanicals and format sheets for ad placements in major publications and outdoor buys. Prominent clients included Hewlett-Packard, Procter & Gamble Co., and Alibris.com. Worked closely with art directors on pre-production imaging and design. Supported new business with creation of leave-behind books and other innovative presentation materials; mounted presentation boards for advertising award competitions. Acted as liaison to outside printing vendors and managed procedure for in-house large-format printing.
RJ Muna Photography | Darkroom and 2nd Assistant
San Francisco, May 1996 – January 1998
Worked as photo assistant on large-scale studio and outdoor shoots for brands such as Lexus, Jaguar, Saturn, SF Ballet Company, O.D.C., The Exploratorium and Nautilus. Developed and printed all black and white film in house for clients as well as photographer’s personal projects.