CBS SPORTS Fantasy Football Campaign
Art Direction, Design, Animation
Here’s an example of having no budget but wanting to do something more then a standard banner campaign. Using internal resources (i.e. a coworker, a staff photographer and a tiny studio with greenscreen) I was able to direct, edit, animate and publish a richmedia banner for zero dollars. The sports marketing team was ecstatic with the final product and the click through rate and time spent with the expanded banner was 5x the average.