CBS Interactive Business Cards
Creative Direction, Design
In 2012 I was promoted to lead the Entertainment, Sports and News advertising department at CBS Interactive. Realizing that "ESN" was now its own silo I took it upon myself to freshen-up our corporate identities so they corresponded more closely with each brand's identity. No longer would people have to carry around generic, antiquated corporate cards designed in the 90s. And no, John Doe does not work at CBSi. It would be awesome if he did, though.