Demandbase: Conference Room Signage
Creative Direction, Design
We recently moved into our new digs in SOMA and the place, while large and comfortable, felt a little too sterile. So instead of naming our conference rooms by numbers, or something else boring, I came up with the idea of naming the rooms after band names. We democratized the whole process by having employees name their first concert and then we all voted on 10 of our favorites. I then created large-scale color graphics for the band names and mounted actual albums as labels. Can't really call this place sterile anymore.