DriversEd.com The Mooch
Art Direction, Design, Animation
When DriversEd.com came to us to promote their online drivers tests we knew we would have to get a little wacky to grab the attention of teens. So I came up with the character of the Mooch: annoying but funny, always eating your food or schmoozing with your girl and constantly bumming rides. The hope was to make this character go viral by having teens send the video/microsite around to their moocher friends as well as subtly educating them about DriversEd.com. Client loved it, the shoots were hilarious (yes, cops really did pull them over – see video) and more importantly, the company’s new sign-ups skyrocketed.