ZoneAlarm ForceField Microsite and Campaign
Art Direction, Design, Animation
Talk about running with a metaphor. We were presented with a product that basically creates a fake identity of you online so if a virus strikes it hits the fake you and not the actual you: sort of like having a stunt double or dummy. Well I figured it would be fun to show actual “hits” on the double to get the point across. And yes, I watched way too much Bugs Bunny in my day. And no, I was not supposed star in this but the client insisted. Whatever it takes, I guess.