CBS INTERACTIVE: Logo Animation
Art Direction, Design
It isn’t often that the president of the company comes by the creative department, let alone to request something fun for the lobby video displays. The idea was to take CBSi’s major brand logos and have them on constant rotation so people who walk into the building immediately understand the breadth of CBSi brands. Of course I didn’t want to represent CBSi as a cold interactive/tech company so I decided to add a human touch to the logo loop by hand-drawing the logos, using stop motion animation, as well as some quirky but brand appropriate transition wipes. Upon presentation the president exclaimed, “I love love love it!” It’s been live for a year now and people still love it.