GAMESPOT The Fair Fairy
Art Direction, Design, Animation
I love GameSpot. When they came to us with a new product they wanted to promote I was ecstatic. First the MarketPlace is a great product and second, I knew they would be willing to do something fun. So I came up with an animated character that was quirky, sort of sexy-nerdy and ingenious at helping "bring buyers and sellers together”. Full campaign included animated banners, video, print and ideally, next year, a live presence at E3 and Comic-Con. Who doesn't love a bit of cosplay?